Now what? - November 2021 retro

October was a bit of a low point for my projects and progress. November was better. Motivation increased, features were built + deployed, and it was the biggest month I’ve had revenue wise so far.

This is my November update.

Recap of the projects I’m talking about this month

PC Nameplates - An Etsy style product. Custom aluminium plates for LianLi O11D PC cases.

Map of Strength - A directory of top gyms for enthusiast lifters and strength-sport competitors.

Art by an AI - a site that hosts a daily prompt comptetition. Art is generated for each of the top 10 prompts using VQGAN+CLIP. Prints of the art can be purchased.

TweetSponsor - Monetize your tweets with sponsors.

My full project list is here

November’s goals

Sell TweetSponsor and transfer the project to the new owner ✔

I ended up selling TweetSponsor for $500. A fairly modest ‘exit’. Though considering I spent only a few days taking it from a concept to a revenue generating MVP, it’s not bad.

There was potential to sell it for more. But I don’t think it would have been worth the extra time to bother. On top of that $500 is infinitely better than $0 and allowing the project rot - which was a very real possibility had I declined the offer and failed to find another buyer.

The process of handing over the project was simple. There wasn’t all that much to hand over - just the source for the landing page, some assets, some documentation, and the domain transfer. The deal was so small that it didn’t make sense to use an escrow service. It was all a gentleman’s handshake kind of thing. Thankfully it worked out.

There’s really not all that much else to say about TweetSponsor. I’m glad I worked on it. And I’m equally as glad to have sold it. It just wasn’t something I wanted to keep working on despite the potential of the idea.

That $500 means that I have a little extra money to spend on making my projects better.

Figure out what’s next for my current projects ✔

Map of Strength

Map of Strength still continues to grow - albeit quite slowly. There are now over 100 gyms listed on the site. But there’s not much consistent traffic.

The focus has needed to shift from features to driving traffic for a long time, but I’ve been putting it off. But I’ve started pushing to create some Instagram content.

I briefly thought about the January ‘resolutioner’ crowd and leveraging that to boost traffic to the site. But in reality I don’t think they’re the target demographic.

Realistically, building traffic to the project is a long-term game. I should add a blog to the site and write some content too.

Art by an AI

Right now, Art by an AI is a bit of a back burner - there is some consistent traffic, it still generates art every day, the instagram page is growing slowly, but there still hasn’t been any sales of anything.

I’m honestly not sure if there’s much potential to generate revenue from the project at all.

Art is a pretty difficult product to sell in the first place. And then we have the issue of this being somewhat ethereal (since art is only available for 1 day).

Then there’s the fact that the art varies a lot in quality which is dependant on what people use as prompts.

And another issue is that there there isn’t really a target audience for AI art. As far as I can tell, the people that like AI generated art are also the people creating it. And the few people that don’t make it aren’t that interested in buying prints. NFTs seem to be largely a scam, or at least bought simply out of speculation with little regard for the art itself.

PC Nameplates

My feelings towards PC Nameplates has fluctuated a lot. It was the first project to make a sale, and it has consistently made a sale basically every month.

On the other hand, I don’t really enjoy the process of creating designs for people that don’t already have one. And I don’t like actually creating the plate because I’m so anxious about the final result being shit.

There’s still a bunch of stock of blank plates, so I’ll keep it going for now. But I don’t plan on doing much additional marketing or trying to grow it much.

Maybe this is another project to sell? Though I’m not sure how selling a tiny physical product business would work. Or if it’s worth doing.

During December I’m thinking of removing the listing on Etsy so that I don’t get any orders. I would prefer to spend my time not having to worry about it. I think that says a lot about my views on the project right now.

Make some progress on my posts (6 project retrospective, and killing my first SaaS) ✔

Unlike last month, I actually did some writing and outlining on the posts. I still don’t really know what I want to say. But I’m not in a rush to write. I’ll do it when I feel like it.


  • 1 sale of a PC Nameplate

This one was probably the most difficult plate to create to date. It actually took 3 tries to make something that was half decent. Definitely one of the most frustrating times I’ve had so far. It was definitely because I lack the proper equipment to do consistent high quality transfers.

  • Map of Strength updates

I keep developing new features for Map of Strength. Most of the changes that I made this month were behind the scenes. But the biggest change is the new submission form that makes submitting and adding gyms to the directory far easier.

Beyond that, gym owners can now manage their own gym’s page, and I’ve added a system that flags gym pages that haven’t been updated in a while to make sure the information on the site is up-to-date. I need to figure out the sweet-spot between updates. So that the info is good but that we’re also not wasting time by reviewing too often.

  • New Art by an AI product offering

I’m now offering Oil Painted cavases on Art by an AI. Prints are fine, but I don’t think they’re interesting enough. A complete oil painting of an image generated by an AI seems much more interesting.

  • Released from the Twitter slammer

At the very end of the month I received an email from Twitter support saying they have unsuspended my account. It took 2 months to review my appeal. And I still don’t know what the ban was actually for.

Something that might be interesting to see is how much my engagement numbers are effected. I expect they’ll be bad for a while simply because I’ve been away from the platform. But I wonder if there’s almost a shadow ban placed on the account after being unbanned.

December goals

Here are my December goals:

  • Get >50 followers on the Map of Strength Instagram page
  • Start planning and development of a new project idea (late Jan launch?)
  • Do some planning and designing of STERKI 2.0
  • Take a little time off for Christmas

November’s revenue from projects: $515

Join my journey by subscribing to my list and I'll let you know when I do interesting stuff (less than once per month).

Alternatively, follow me on Twitter!